CSB marketing
Website Case Study
Introduction
Charles Barber, a well-known freelance marketing consultant with a ton of experience in the field (check out his LinkedIn!), commissioned the development of the CSBmarketing website. The goal? To build a professional and informative online presence that showcases the vastness of Charles Barber’s marketing skills and experience.
The biggest hurdles? Representing all the different services offered while keeping the website user-friendly and easy to navigate. Another crucial aim was to build trust and establish Charles as a reliable and knowledgeable marketing expert in the eyes of website visitors.
The end result? A well-organized and appealing website that reflects Charles Barber’s professionalism and experience. It positions him as a leader in the marketing industry and highlights his ability to offer customized solutions for each client’s specific needs.
Customer Provisions and Requests
Charles Barber provided clear and specific guidance for the development of his website, with the aim of creating an online presence that reflected his professionalism and experience in the marketing sector.
- The site had to present itself with an elegant and formal design, capable of conveying seriousness and authority. As for the color palette, Charles requested the predominant use of Imperial Purple and Gold, colors that recall a sense of prestige and luxury.
- For the typefaces, the goal was to use classic fonts that exude an air of elegance without being overly old-fashioned. This typographical choice was intended to help create a refined and professional atmosphere.
- A distinctive element of the project was the logo, which was to include the emblem of Florence. This reflects Charles' deep connection with Italian art, and Tuscan art in particular. The logo had to be a textual logo, complementing the emblem in a harmonious way.
These were the main graphic guidelines to be respected, aimed at creating a site that not only reflected Charles Barber’s professional identity, but which was also visually captivating and consistent with his aesthetic values.
Final Product
In the final phase of this case study, I present a series of screenshots of the various layouts developed for the site and which illustrate the visual and functional structure of the site.
Desktop Layout
Tablet Layout
